About the Brand

“I am…” the two most powerful words. For what we speak after them shapes our reality."

--Gary Hensel, Award Winning Author & Spiritual Guide

I Am Athletics is an athleisurewear brand that encourages and reflects the ideals of a holistic purpose-driven life. The brand’s mission is to empower women through inner health, fitness, and wellbeing by exploring the deep connection between physical and emotional confidence. How we feel about ouselves is rooted in our physicality and in how we speak and perceive ourselves.

I Am Athletics creates high quality athletic apparel and accessories, intentionally designed with comfort and wearability in mind, to support an active, freedom-based lifestyle and inspire positive self-talk. Created with an eye for sustainability, our specialty blends will leave you wanting more...

You are loved. You are worth it. You are enough.

About the Founder

Rachel Brooks, is the Founder and CEO of I Am Athletics and The Confident Woman. She is also the host of The Confident Woman Podcast, and the four-time award-winning published Author of Chasing Perfection: A Journey to Healing, Fitness, and Self-Love. Rachel’s mission is to encourage women to let go of who they believe they should be and empower them to discover who they’re created to be.  

Rachel has a no-nonsense and holistic approach that integrates digital courses and programs, journals and notebooks, tools, resources, a blog, and a community.

As a former bodybuilding champion, fitness expert, and recovering perfectionist, Rachel created  I Am Athletics out of her own personal struggles and daily needs. She was constantly looking for well-designed, comfortable activewear for everyday and daily affirmations to keep up her positive attitude and let go of limiting beliefs.